Modern technology was the game-changer in many industries, including retail. With many establishments transitioning into an automated system, it can be hard to maintain a competitive edge in the market.
Most companies have digitized their operations for a more streamlined movement in the network that is advantageous for both shoppers and staff. One of the most useful technologies that can upgrade businesses is an electronic shelf label (ESL). These digital labels are versatile for many uses, including price display, product information, and sales promotions.
An electronic price tag ensures the accuracy of a product’s value. Many customers have encountered mispriced items because of human error in paper labels, which proves to be a hassle, especially during checkout.
ESL also provides convenience for product information requests. Purchasers no longer have to scour aisles to ask the staff about a particular item; they can simply use the digital label to know more about the item they are interested in.
Moreover, most establishments know how sales promotions can significantly impact a business. These marketing techniques are used to attract potential customers and encourage them to buy a product. Sales promotions provide incentives that enable shoppers to make the most of their purchase.
When customers are satisfied with their shopping experience, they will establish trust in the company and make repeat purchases. With more and more consumers frequenting the store, businesses can expect a better return on investments (ROI) and an expanded customer base.
To further maximize their investment, establishments must choose the ideal ESL company that can help them boost their business. As the leader in this industry, SoluM’s solutions complement retail companies’ need for automation.
SoluM’s Newton system takes ESLs to a whole new world – one with better efficiency, enhanced customer experience, and increased productivity in operations. Their digital labels come with an easy lock feature that enables secure installation on retail shelf tag holders and easy removal.
For more information on how Newton can revolutionize your labeling system and boost your sales promotions, an infographic from SoluM is provided below.
