Search engine optimization (SEO) and Google Ads are two commonly utilized strategies marketers use to generate traffic and gain more leads. For companies torn between the two methods, it is important to understand what they are and how they work.
SEO aims to help companies rank high in search engines like Google by improving their site’s design, positioning, and usefulness. It involves creating quality content, optimizing the webpage, incorporating relevant keywords, building backlinks, and enhancing a site’s user experience (UX).
SEO NJ is known to be a cost-effective and sustainable digital marketing strategy, which makes it a valuable option for various businesses. It can be an ideal choice for those with a limited marketing budget since it does not require payment for each click like Google Ads. Moreover, SEO can also be suitable for getting consistent results and a steady flow of organic traffic.
On the other hand, Google Ads is a type of pay-per-click (PPC) advertising that offers immediate online visibility and engagement to web pages. It can appear as a search engine ad, video ad, banner ad, and other display options in Google’s Display Network (GDN). Since it follows the PPC advertising model, companies need to pay a fee whenever a user clicks on their ad.
Google Ads can deliver quick results, which makes them the ideal choice for companies looking for immediate sales. It is also suitable for time-sensitive promotions to achieve results quickly. This type of strategy can also target a particular demographic and interests so that the ads are displayed to the business’s intended audience.
There is no one right answer when deciding between SEO and Google Ads as a digital marketing strategy. An online marketing company NJ might even suggest that both approaches can be used simultaneously to help expand brand awareness across online platforms. Learn more about when to use SEO and Google Ads by reading this infographic from Landau Consulting.
