SEO or search engine optimization refers to improving a website to increase its visibility in search engines. It aims to make a website appear as a top result whenever users look for products, services, or information on search engines.
The better visibility a website has in search engine results pages (SERPs), the more likely it is to be recognized and clicked on by users. The ultimate goal of SEO is to attract website visitors who will become loyal customers or clients.
Despite the prominence of SEO, many still need clarity on how it works. Those considering SEO often head to search engines to understand the digital marketing strategy. If it does not help, they may contact experts in internet marketing, SEO, and web content writing services to find answers to their most pressing questions.
One of the frequently asked questions about SEO is its cost. Since it is not a commodity, SEO has no fixed price. The price varies widely, depending on who the business works with. Collaborating with agencies offering proficient off-page optimization and content website writing services NJ may cost more, but working with an inexperienced agency or SEO professional is inexpensive but risky.
Companies planning to employ SEO may either hire an agency or an independent professional. They can expect to pay around $500 to $10,000 monthly when working with an SEO agency. Small businesses can already establish an effective SEO campaign for under $2,000. The price may also differ based on the services covered in the agency’s packages.
Meanwhile, hiring an independent SEO expert may cost around $100 to $300 per hour. The caveat for this option is that they may not offer all the services provided by an SEO agency. This means a business may have to hire another SEO professional to handle missing tasks, which may further increase the overall expenses involved.
Moreover, a successful SEO strategy requires a lot of research, data tracking, and continuous website optimization. SEO demands effort, which is what the high price tag is partly for.
Besides the amount of work and effort behind SEO strategies, businesses also pay for the professional’s expertise. Hiring an SEO agency means working with experienced professionals to make a website rank higher in search engines.
For more information about the frequent questions surrounding SEO, here is an infographic from Landau Consulting.